Jacqueline Engelsman, PCM, CDMP, Director of Marketing and Business Development at RRBB, recently served on a panel at her alma mater, Rider University, for its Marketing Industry Night.

“This was such a great opportunity to be a part of. I am so grateful that RRBB provides me with the flexibility and encouragement to give back to the communities I care about, including my alma mater. I hope that sharing my story with the next generation of marketing professionals is inspirational for them, as they continue to inspire me to keep learning as well,” said Jackie.

Karl Craft, Rider’s Associate Director of Career Development and Success, also commented, “When educating our students about resources and the paths they can take, alumni experiences are one of the strongest tools we can utilize. Not only can we highlight the range of experiences, but providing perspectives of success within the community is integral in the process of moving from inspiration to action. Support provided by alumni like Jackie greatly expands our reach.”

About the Rider University Marketing Industry Night

Joining Jackie on the panel included Katie Oldenburg, Copy Manager at Trip Advisor, and Robert Spinrad, Associate Director of SEO at SEOM Interactive. The Marketing Industry Night was divided into a one-hour panel and open networking with students, alumni, and local professionals.

The primary focus was on shifts and expectations across the marketing industry and how students moving into the field can position themselves for success. Other discussion topics included how the rapid growth of technology has altered marketing strategy, obstacles and challenges often seen in the field, and some examples of projects the panelists have worked on.

About Jackie Engelsman

While Jackie only began her career at RRBB in January of 2022, she has seven years of experience in the professional services industry’s marketing and business development field. With specific expertise in digital and content marketing, she recently earned her dual certification as a Professional Certified Marketer in Digital Marketing through the American Marketing Association and a Certified Digital Marketing Professional from the Digital Marketing Institute.

Passionate about giving back, Jackie dedicates her time to promoting DEI, wellness, and philanthropic activities in and outside the firm. Therefore, Jackie founded the RRBB Women’s Forum to create an open platform for all female staff to share their successes and challenges and support each other’s growth and development. She also heads the firm’s involvement in an annual breast cancer awareness walk through Making Strides of  Central New Jersey, and in holiday gifting for The Center for Great Expectations. Jackie is an active member of the Somerset County Business Partnership and The Jewish Federation of West-Central New Jersey, serving on the Women’s Philanthropy and Business Networking Group Committees.

In addition to her new career path, Jackie is also navigating a different lifestyle as a first-time mom. With a baby and puppy, both only two years of age, she relies on her husband and their immediate family to be able to “do it all.” Jackie received her Bachelor of Arts in Psychology with a minor in Sociology from Rider University in 2012. While there, she was a member of the Rider University Dance Team and Phi Sigma Sigma, where she served as the Social Chair.