Is your company prepared to look for outside investors for funding? For example, you might be a start-up needing funding to make the most vigorous possible entrance. Or perhaps you’ve been running your business for a while and wish to change course or advance it.

Whatever the situation, getting outside investment is more complicated than getting a business loan. Your concept, finances, and company plan must astound investors.

Today, many companies create a “pitch deck” to accomplish this. This digital presentation gives a brief, convincing overview of the business, how it addresses a market need, and the advantages of the investment opportunity. Here are ten helpful recommendations:

A sturdy pitch deck

1. Decide what issue you’re trying to solve. Describe the market gap you are solving. Investors will more easily understand the point and intuitively agree with you if you genuinely talk about it without excessive jargon.

2. Identify who your target market is. Include information about the market’s size, makeup, and projected growth. Defining the market as “everyone” tends to appear unrealistic, so resist the urge.

3. Determine who your competitors are. What are other businesses attempting to solve the issue that your product or service addresses? Set yourself apart from other companies and give clients a reason to choose your solution over theirs.

4. Draw up a business plan. That is, how will your company generate revenue? How much will clients be charged for your solution? Are you a high-end vendor, or is this a low-cost good or service?

5. Recap your marketing and sales strategies. First, describe your marketing strategies to engage your audience and attract new ones. Then decide which sales channels and techniques are best for you. Also, mention it if you already have a sizable social media following.

6. Promote your executive team. Who are the other owners and executives with you? What are your business and educational backgrounds? Investors will likely expect, perhaps more than anything else, that a reliable crew is steering the ship.

Funding from outside investors

7. Give an overview of your financial situation, both past and future. Copying and pasting your financial statements onto a few slides is not enough. Instead, use aesthetically beautiful graphs, charts, and other graphics to display projected sales and profits for the upcoming years and past results (where available). Your profit estimates should logically follow past performance or, at the very least, seem doable in light of anticipated market and economic conditions.

8. Specify your plans for using the money. Show potential investors how their money will help you achieve your stated business goals. Be as explicit as you can about the intended use of the funds.

9. Be thorough but straightforward. Give a comprehensive description of your company’s value proposition, mission, and vision (what your product or service does for customers). Additionally, be clear about how much money you hope to generate.

10. Ultimately, you must seek assistance. Contact our RRBB accountants and advisors as you carry out the abovementioned processes before meeting with investors. We can assist you with creating a pitch deck with relevant, precise financial facts. That will pique investors’ interest and enable you to secure the money your company needs.

© 2022